Welcome to the home of the world's first and only full-scale replica of the Optimus Prime truck made popular in Transformers: Age of Extinction.  Built with legal permission from Hasbro, the project was led  by Joe Fiduccia - an ordinary dad who wanted to inspire his son (not to mention himself and others) that all dreams are possible with hard work. And that he should always have the courage to rise up against any bullies in life who doubt him.

Optimus and Joe have traveled all over North America for various events. They have helped raise tens of thousands for charities, granting several private wishes through VIP experiences, and more. Their primary mission is to empower students and to spread a message of anti-bullying around the world, proudly leading a movement alongside an iconic fictional character that generations of all ages look up to!